January 23, 2018
The NFL’s Championship game produces some of the year’s highest volume avocado sales, second only to Cinco de Mayo. As consumers race to the stores in the days prior, it is important to have pre-ripened fruits allowing your customers the option of ready-to-eat. Providing your customers different options of ripeness can be critical in driving up your avocado sales in the week leading up to February 4th.
Be creative and arrange eye catching displays to take on a theme or colorful design. Eye appealing presentations of products offer a perceived value to your customers. Businesses spend big money creating product packaging that is appealing and attention grabbing aiding that concept of perceived value. Your produce display is no exception, so be sure to give it the proper attention.
Create a destination (or multiple) containing items purchased in association with the big game. Putting some value added and core items in one area can help ensure they don’t forget the cilantro.
Bring in the professionals
This is also the perfect time to reach out to your vendors for in store demos! There is no better time to capture new revenue and allow customers to try new products. Pre-game shopping is chalk full of high impulse purchases and consumers are more open to ideas of serving deliciously different alternatives to friends and family.
If you can’t get your vendors out, create your own demo. Gather the items needed to make your own dips or salsas for customers to try. Print out recipe cards with an item check list, as well as which isles they can be found in.
With a little imagination and some cross merchandising you can give your customers a hassle free shopping experience while at the same time boosting profits. Create a game plan where everyone can score and walk away feeling like a winner.